Defensive Domain Names Your trademark and domain name are important to you. You want to make sure to protect them so that your customers know your trademark along with your products. You want them to trust your website. But others can buy up similar domain names and use them to direct customers away from […]
Trademarks Articles. Find updates, commentary, breaking news, and archival information about trademarks, logos and brands from Marcaria's Blog.
Your business could become a victim of cybersquatting. Cybersquatting means someone registers a domain name similar to the name or trademark of an actual business, organization, or celebrity name. Cybersquatting is against the law. Your trademark is an important way to distinguish your business and goods or services. There are ways to protect your registered […]
If you would like to protect a specific trademark for your business in all countries of the European Union (EU), you need to register it following the recently amended procedure. We can help you with filing an application and receiving approval for your business trademark. For information on filing visit our EU Trademark Registration Page. […]
I am always amazed at how naive otherwise-brilliant business professionals can be about the Internet. I cannot tell you how many times I have had customers tell me that their trademark is protected because they put it online. The first time I heard a customer say that, I actually had to stop and collect myself. […]
When you get as involved in branding and international trademarks as I do, you either hear or see stories that you just cannot believe. I will sometimes use examples of branding disasters in my presentations to customers because I love the responses I get. Please keep in mind that I had nothing to do with […]