On April 26th is the World Intellectual Property Day, and Marcaria.com wants to celebrate it by encouraging your trademark protection! What is intellectual property? This concept refers to the ownership of an idea. Symbols, designs, names, images and trademarks are included as intellectual property. But what is a trademark? A trademark is a word, phrase, […]
Trademarks Articles. Find updates, commentary, breaking news, and archival information about trademarks, logos and brands from Marcaria's Blog.
You would like to or already sell products on Amazon but want to ensure you have advantages over other sellers. Amazon has introduced a new protection program (updated April 30, 2017) so that you can protect your trademark exclusively on their site (Amazon’s Brand Registry). For example, you may sell a beauty product that you […]
You have a great business and would like to use your mark within the European Union. You want to register your trademark but there is the possibility your application could be rejected. Before applying for a trademark, it is important to do careful, comprehensive research to make sure your application will be accepted. The general […]
If you plan on registering a trademark in several countries, the Madrid System (WIPO) offers a convenient solution. Using one application, you can register your business trademark in more the one country. With only one fee, in one language, using your country of origin’s currency, your application can register your trademark in the countries you […]
Defensive Domain Names Your trademark and domain name are important to you. You want to make sure to protect them so that your customers know your trademark along with your products. You want them to trust your website. But others can buy up similar domain names and use them to direct customers away from […]