Brands Archive

I am always amazed at how naive otherwise-brilliant business professionals can be about the Internet. I cannot tell you how many times I have had customers tell me that their trademark is protected because they put it online. The first time I heard a customer say that, I actually had to stop and collect myself. […]

Whenever I take on a new client, the first thing I usually do is go through my whole presentation on brand protection. It takes a couple of minutes, and there are always a lot of questions. But the best part comes when I tell my new client that what I just explained was only for […]

I have traveled around this planet of ours and I have seen a lot of things first-hand that would make any CEO cringe. I have seen the effects that one negative Facebook post can have on a small business, and I have seen the chaos that occurs in a large business when a customer’s tweet […]