Whenever I take on a new client, the first thing I usually do is go through my whole presentation on brand protection. It takes a couple of minutes, and there are always a lot of questions. But the best part comes when I tell my new client that what I just explained was only for […]
Trademarks Articles. Find updates, commentary, breaking news, and archival information about trademarks, logos and brands from Marcaria's Blog.
There is no greater challenge than trying to encapsulate a company’s entire message in a single image. Logos don’t always have to make sense to consumers, but they should be recognizable. To me, logos are the SEO of the mind because good logos will always be remembered by consumers. When I talk to customers about […]
When I sit down to talk to a new customer about the value of branding, I find that having concrete and recognizable examples makes it easier to get my point across. Many customers do not understand the value of investing in trademark registration until I start to explain the real value of some of the […]