Your business could become a victim of cybersquatting. Cybersquatting means someone registers a domain name similar to the name or trademark of an actual business, organization, or celebrity name. Cybersquatting is against the law. Your trademark is an important way to distinguish your business and goods or services. There are ways to protect your registered […]
Intellectual Property Articles
Intellectual Property Articles. Find updates, commentary, breaking news, and archival information about intellectual property, patents, copyright and protections of creations of the intellect from Marcaria's Blog.
If you would like to protect a specific trademark for your business in all countries of the European Union (EU), you need to register it following the recently amended procedure. We can help you with filing an application and receiving approval for your business trademark. For information on filing visit our EU Trademark Registration Page. […]
When you get as involved in branding and international trademarks as I do, you either hear or see stories that you just cannot believe. I will sometimes use examples of branding disasters in my presentations to customers because I love the responses I get. Please keep in mind that I had nothing to do with […]
There is no greater challenge than trying to encapsulate a company’s entire message in a single image. Logos don’t always have to make sense to consumers, but they should be recognizable. To me, logos are the SEO of the mind because good logos will always be remembered by consumers. When I talk to customers about […]
I talk to clients all over the world and many of them do not fully realize the value of their international business brand. When I work with international business clients who want to enhance their exposure and increase their revenue, I usually have to stop them and ask if they have taken the necessary steps […]