When you get as involved in branding and international trademarks as I do, you either hear or see stories that you just cannot believe. I will sometimes use examples of branding disasters in my presentations to customers because I love the responses I get. Please keep in mind that I had nothing to do with […]
Archives for February 2014
5 Steps to Protect your Brand Internationally
Occupy the Pole Position With The New Trend-Proof .Equipment Extension
According to a study made by the brand monitoring platform, Keep Alert, as of November 2013 there are 120,000 domain names that include the word “equipment”. Therefore, the new TLD is a great marketing opportunity for equipment suppliers in all fields and industries. What Are The Benefits? .EQUIPMENT is a generic-term TLD created to widely […]
Claim Your Slot In The Big League Using The .BLOG Extension
About 15 years ago, the blogging industry consisted of just a handful of blogs. Now, there are about 160 million blogs online and the word “blog” has become part of everyone’s speech. It’s even made it into the English dictionary! The new gTLD space created by the .BLOG domains will allow the ever growing number of […]
