Marcaria Blog - Trademarks, Copyrights, Domains, new gTLDs

Blog about Brand protection issues within international domain names, international trademarks, copyrights and more.

Brands Archive

Articles about Brands

Guide to Protecting your Trademark Online

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I am always amazed at how naive otherwise-brilliant business professionals can be about the Internet. I cannot tell you how many times I have had customers tell me that their trademark is protected because they put it online. The first time I heard a customer say that, I actually had to stop and collect myself. […]

Worst Branding Mistakes Ever Made

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When you get as involved in branding and international trademarks as I do, you either hear or see stories that you just cannot believe. I will sometimes use examples of branding disasters in my presentations to customers because I love the responses I get. Please keep in mind that I had nothing to do with […]

5 Steps to Protect your Brand Internationally

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Whenever I take on a new client, the first thing I usually do is go through my whole presentation on brand protection. It takes a couple of minutes, and there are always a lot of questions. But the best part comes when I tell my new client that what I just explained was only for […]

How to Protect Your Brand on Social Medias

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I have traveled around this planet of ours and I have seen a lot of things first-hand that would make any CEO cringe. I have seen the effects that one negative Facebook post can have on a small business, and I have seen the chaos that occurs in a large business when a customer’s tweet […]

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