New gTLDs offer a great opportunity to have the domain name you want with a creative ending. Some gTLDs are very popular while others just don’t sell enough to make them viable. ICANN, the Internet Corporation who administers domain names, recently approved the .Africa (dotAfrica) gTLD. This development, following the efforts of various interested parties to create this space on the Internet, offers businesses and other groups the opportunity to have a uniquely African websites.
Many new gTLDs have been promoted as a great option. But only more popular ones are highly searchable. Because .Africa is promoted by an experienced company, ZA Central Registry, it has the backing needed to be a success. It also has the support of 78 African countries including the African business, industrial, and broader communities.
Starting 4 April, 2017, trademark owners can apply for a .Africa domain name. General availability begins 4 July, 2017. Why is it a great idea for Africans to purchase one of these domain names?
Support the economic growth of Africa: African businesses and groups can be proud to have a uniquely African website. Groups can work together when they join to support each other’s websites who have the .Africa gTLD. This extension lets everyone know which websites are proud to carry Africa as part of their website address. Businesses helping other businesses promotes economic sustainability. Purchasing this extension can help African businesses grow.
Create a strong unique brand: Your website address identifies your business. Most businesses and groups want a website address that will be easy to find and let visitors know who they are. Consumers trust brands they connect with quality or value.
So it is a good idea to create a strong brand for your products or services and then connect that brand name to your website. For example, consumers know that Adidas sells quality sportswear. So entering the name Adidas into a search engine will take you to their business site. You can do the same for your brand.
Gain market share: Websites compete for attention on the Internet. Those with a memorable name or who are highly searchable get more attention. You can gain visitors who become long term customers with the right website address and a strong product or service.
Also, many Africans visit the Internet, often through smart phones. Usually, country gTLDs are highly searchable in the country or area they are based in. This makes your .Africa website easy to find in Africa.
It’s important to remember that not all websites are for business purposes. Some websites are for government or other groups to provide services or information. The best website names often go quickly once a popular domain extension becomes available. So it is important to contact Marcaria.com to purchase your preferred web address today.
