During the 2009 the Internatinal Trademark Filings under WIPO’s “The Madrid System” dropped 16% in relation with 2008, and all the facts are telling us that the last global financial crisis is behind this movement. WIPO General Director Francis Gurry said about this issue: “…this is not surprising given the difficult financial conditions and restrained consumer demand facing companies around the world. While trademark protection is sound business practice in good times and bad, companies are more cautious about bringing new products to market when economic uncertainty is high. That said, trademarks and the brands they underpin play a key role in value creation and provide the basis for business expansion when the economy recovers… Historically, we know that demand for intellectual property rights declines in periods of recession. These downturns are more strongly and rapidly felt in the area of trademarks which are more closely tied to market conditions. Demand for intellectual property rights, however, had reached unprecedented levels prior to the crisis and we have every reason to believe that international trademark activity will pick up as economic growth solidifies and broadens”.