As we all know there is a scarcity of good domain names that are available. This typically reduces all of our obvious options, so it’s good to create a checklist of factors that should be taken into account.
So here are some steps you can follow in order to get a good domain name:
- A to Z considerations. It’s good to know that a beats z
- Avoid negative connotations
- Punchy or plain weird FTW
- Avoid initials / acronyms
- Available on social media platforms
- Avoid numbers
- Don’t be silly with the placement of the dots
- Multinational spelling (avoid z and s issues, for example… optimize / optimize)
- Aesthetics (some letter combinations work better than others, as logo designers will no doubt testify)
- Sound
- Make it easy to pronounce
- Cheap (why spend $28,000 on a ‘premium domain name’ when I can build you a whole business for that amount? There are some exceptions to this rule!)
- Flexibility (it’s good to build in a little room for movement, in case your business changes direction)
- No hyphens
- Singular
- Target market friendly
- Synonyms
- Keywords (if possible it is wise to include at least one strategic keyword; multiple keywords joined together do not always make for the best brand names)
- Meaningful
- Domain name must match the brand name
- Unique
- Available in .com and other key extensions
- Short
- Easy to type
- Memorable
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