Statistics Sweden has recently published a report called Use of computers and the Internet by companies in 2008 which shows that 88% of all companies with more than ten employees that have a domain name select a .se domain and six out of ten private individuals choose .se over other top level domains.
A record total of 229,042 new .se domain names were registered in 2008, compared with 188,652 .se registered in 2007 and 204,830 during the previous record year of 2006. At the end of 2008, there were 834,000 active .se domain names, which correspond to growth of nearly 19%.
The report also showed nearly all major companies have their own domain names with 85% of all Swedish companies having their own domain names.
Among companies with fewer than ten employees and their own domain name, 85 % have a .se address and 75% of these companies use this domain name as their primary address.
Among individuals, the typical registrant who registers a domain name is a man with post secondary education, his own company, children and a monthly income of more than SEK 25,000 (US$30,700).
A total of 15% of Swedes have their own domain names, similar to the figures for the rest of the Nordic region and Europe. The majority of women with domain names are between the ages of 45 and 54 (21%) and the majority of men with domain names are between the ages of 55 and 64 (20%). Most private individuals who have their own domain names are self employed (38%). The most common top level domain is .se, which was registered by 60% of the individuals who registered a domain name.
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