When you get as involved in branding and international trademarks as I do, you either hear or see stories that you just cannot believe. I will sometimes use examples of branding disasters in my presentations to customers because I love the responses I get. Please keep in mind that I had nothing to do with […]
Intellectual Property Articles
Intellectual Property Articles. Find updates, commentary, breaking news, and archival information about intellectual property, patents, copyright and protections of creations of the intellect from Marcaria's Blog.
There is no greater challenge than trying to encapsulate a company’s entire message in a single image. Logos don’t always have to make sense to consumers, but they should be recognizable. To me, logos are the SEO of the mind because good logos will always be remembered by consumers. When I talk to customers about […]
I talk to clients all over the world and many of them do not fully realize the value of their international business brand. When I work with international business clients who want to enhance their exposure and increase their revenue, I usually have to stop them and ask if they have taken the necessary steps […]
On 24 September 2010 Intellectual Property Office of the Philippines (IP Philippines) and WIPO signed two cooperation agreements. (1) Development of Intellectual Property Office Technical Infrastructure This agreement aims to modernize IP Philippines’ IT system by providing the office with technical assistance in the implementation of WIPO’s Industrial Property Automation System (IPAS). IPAS will be […]